New Selva ProConnected by coatings
Your trusted partner for
wood coatings.
Chemcraft believes in enduring partnerships, which is why we’re a trusted partner for wood coatings. Our high-performance systems are backed by industry leading tools and services that support your business, whether you’re a wood coater or one of our distribution partners. Our reputation is built on providing the very best solutions, with decades of insights and extensive product testing, and a commitment to quality, creative innovation, and sharing expert knowledge.
Chemcraft is a brand of AkzoNobel, a global leader in paints and coatings, which gives us access to extensive research and development operations, technologies, and support networks from a business that is committed to sustainability and is active in over 150 countries.
We’ve been providing wood coaters with the perfect finish for wood products such as kitchen cabinetry, furniture, office systems, store fixtures, musical instruments, recreational vehicles, yachts and so much more since 1976 – that’s almost 50 years.
We collaborate with an extensive, trusted distribution network across North America who value our commitment to sharing our expertise with a ‘hands on’ approach to upskilling woodworking professionals. It is what sets us apart and what helps to give our distributors, and their customers, their own competitive edge. We believe that a great finish is only the beginning.
Chemcraft is a brand of AkzoNobel, a global leader in paints and coatings, which gives us access to extensive research and development operations, technologies, and support networks from a business that is committed to sustainability and is active in over 150 countries.
We’ve been providing wood coaters with the perfect finish for wood products such as kitchen cabinetry, furniture, office systems, store fixtures, musical instruments, recreational vehicles, yachts and so much more since 1976 – that’s almost 50 years.
We collaborate with an extensive, trusted distribution network across North America who value our commitment to sharing our expertise with a ‘hands on’ approach to upskilling woodworking professionals. It is what sets us apart and what helps to give our distributors, and their customers, their own competitive edge. We believe that a great finish is only the beginning.
Chemcraft has a wide footprint across North America, with sites in High Point, NC; Salem, OR; Port Hope, ON; Warwick, QC; and Roanoke, VA.
Our highly qualified sales and customer service representatives provide unrivalled support to the customers they serve, and our technical teams deliver in-depth product and application training both on- and off-site, from beginner to advanced.
We continuously invest in a full suite of product support materials and our specialty digital tools, such as our e-ordering app for our distributors, and we use our active social media platforms, website, and mobile app to give helpful, relevant content to a growing community of like-minded professionals.
Our highly qualified sales and customer service representatives provide unrivalled support to the customers they serve, and our technical teams deliver in-depth product and application training both on- and off-site, from beginner to advanced.
We continuously invest in a full suite of product support materials and our specialty digital tools, such as our e-ordering app for our distributors, and we use our active social media platforms, website, and mobile app to give helpful, relevant content to a growing community of like-minded professionals.
We give you an extensive range of high-quality coatings, stains, and color systems for professional wood finishes. These include pre- and post-catalyzed products, as well as polyurethane and waterborne technologies. But we like to keep things simple for you, so our range also includes top-to-bottom coatings for multiple end-uses.
As you’d expect, our range has been extensively researched, tested and quality checked, and we put our customers at the center of the selection process. Our in-house quality experts are dedicated to ensuring our products consistently deliver the highest level of durability and quality that stands the test of time, evidenced by AWI certifications and adhering to KCMA standards.
As you’d expect, our range has been extensively researched, tested and quality checked, and we put our customers at the center of the selection process. Our in-house quality experts are dedicated to ensuring our products consistently deliver the highest level of durability and quality that stands the test of time, evidenced by AWI certifications and adhering to KCMA standards.
Chemcraft’s coatings and color expertise enable woodworking manufacturers to embrace creativity. Our in-house team of color specialists have a deep understanding of design trends and take pride in creating exciting color palettes for the wood industry. We’re able to draw on the research, expertise, and inspiration from the company’s global aesthetic center, with the benefit of more than 30 years of research.
To empower creativity across the industry, we have an innovative color-matching system which can match virtually any color with exceptional accuracy. Our MaestroHue system helps distributors fulfil orders for custom colors quickly and sustainably. The software’s library stores customers’ new formulations for color consistency and ease of use in the future.
To empower creativity across the industry, we have an innovative color-matching system which can match virtually any color with exceptional accuracy. Our MaestroHue system helps distributors fulfil orders for custom colors quickly and sustainably. The software’s library stores customers’ new formulations for color consistency and ease of use in the future.
Innovation is part of our DNA, and we’re continually innovating new ways of addressing current and future challenges. We set new innovative benchmarks to ensure our customers’ continued success.
To connect with us, visit Chemcraft.com or call +1 (336) 841-5111
To connect with us, visit Chemcraft.com or call +1 (336) 841-5111
Chemcraft® wood coatings empower Würth Baer customers to finish with a flourish
Würth Baer’s continued commitment to excellent customer service – and its use of Chemcraft wood coatings – have been instrumental to its success as one of North America’s leading specialty wholesale distributors to the woodworking industry. So too, is its passion for educating customers about how to master the craft of applying the finest wood coatings to help a business flourish.
Follow us on our social media channels
Sign up now to receive the latest wood finishes industry insights, expert tips on product application, and recommendations of events where the Chemcraft team answers your questions in person.
Online Product Support
Are you unsure about a term we're using or looking for easy-to-follow solutions?
From solutions to common finishing problems to clear instructions on how to improve your technique, our online support service is open 24/7 to help you.
