New Selva Pro
LAYERS OF CONFIDENCE IN EVERY COAT
The new standard in readily available, high-performance polyurethane and acrylic coatings systems.
ITALIAN-INSPIRED FORMULATIONS AND EXPERT AMERICAN MANUFACTURING
Selva™ Pro systems by Chemcraft® wood coatings are more than just coatings. They represent a harmonious blend of Italian artistry and American manufacturing precision, drawing inspiration from the rich heritage and craftsmanship of Italian formulations.
Our collaborative team of experts has come together to invest considerable time in research, development, rigorous testing and refinement.
THE RESULT
A choice of proven, high-performance clear and pigmented 2K polyurethane and acrylic systems that outshine similar products and slot right into your existing processes.
Backed by decades of industry expertise, our Selva Pro coatings are designed with passion, created to perform and ready to deliver, giving you layers of confidence in every coat.
Made in North America, Selva Pro coatings are readily available via our wide distribution network, so you can enjoy fast and convenient access to the range. No delays, no hassle, our products integrate seamlessly with your existing processes.
DON’T SETTLE FOR LESS. EXPERIENCE LAYERS OF CONFIDENCE IN EVERY COAT.
Trusted by professionals worldwide, with years of experience and expertise behind every product and every coat applied; you can rely on Chemcraft wood coatings to deliver consistent and reliable results, every time.
PASSION
DESIGNED WITH
PASSION
- Designed by our team of experts, with diligence, collaboration, passion and fine craftsmanship
- Trusted Italian-inspired formulations use high-quality raw materials to inspire beautiful results
- Crafted to provide a complete spectrum of sheens—from high gloss to dead flat— it offers limitless color possibilities and imaginative design opportunities
- Manufactured by highly skilled experts, following stringent American standards for quality assurance
PERFORM
CREATED TO
PERFORM
- Comprehensive testing and meticulous development offer proven, well-rounded performance that outshines similar products on the market
- Compact selection of hardeners and simple, consistent mix ratios ensure streamlined inventory, easy training and accurate application
- Decades of trusted partnerships and dedication to the industrial wood coatings industry, including global track-record with polyurethane and acrylic products
- Meets AWI system 6 specifications and KCMA standards
DELIVER
READY TO
DELIVER
- Made locally, in our modern manufacturing facilities in North America
- Readily available via our wide, experienced and supportive North American distributor network
- Team of passionate, dedicated experts equipped and ready to provide full unrivaled support
- No delay. Just apply. Let your customers admire
CREATED TO PERFORM
Our well-rounded solution combines performance, beauty and simplicity.
Across the entire Selva Pro range only three hardeners are required. One for Chiaro and Bianco, one for Lucido, and one for Acrilico. This game-changing approach simplifies application and inventory management for customers and demonstrates our dedication to delivering ultimate performance without unnecessary complexity.
Across the Selva Pro range, consistent mix ratios are required for both clear and pigmented topcoats. These optimized mix ratios can help simplify application and facilitate easy training for accurate results and an efficient inventory management.
All Selva Pro pigmented topcoats exhibit excellent tinting stability, especially with lower sheen finishes. This facilitates the use of widely available tinting selections and simplifies the tinting process, eliminating the need for an additional line of hardeners. The result is enhanced ease of use, versatility and efficiency.
All Selva Pro products* boast a shelf life of 24 months — twice as long as comparable products currently on the market. The extended shelf life ensures greater flexibility and improved stock management for customers.
*Hardeners have a 12-month shelf life
*Hardeners have a 12-month shelf life
AREAS OF USE
Selva Pro systems are ideal for multiple uses: from commercial applications to residential projects to musical instruments, to name but a few.
Our systems provide substantial protection, longevity, beauty, and design freedom, helping your customers to feel connected with the spaces (or objects) around them. Choosing a Selva Pro coating system means you can be guaranteed of reliability and choice, value and quality, and the freedom to enjoy endless design possibilities.
Our systems provide substantial protection, longevity, beauty, and design freedom, helping your customers to feel connected with the spaces (or objects) around them. Choosing a Selva Pro coating system means you can be guaranteed of reliability and choice, value and quality, and the freedom to enjoy endless design possibilities.
ARCHITECTURE + STORE FIXTURES
Our coatings enhance the durability, appearance, and performance of various architectural millwork and store fixtures.
Selva Pro coatings provide a winning combination of protection and aesthetic appeal. Whether you’re working on a residential project or retail store fixtures or fit outs, the remarkable durability and robustness of the system ensures that installations will endure over time while maintaining their visual appeal.
Selva Pro coatings provide a winning combination of protection and aesthetic appeal. Whether you’re working on a residential project or retail store fixtures or fit outs, the remarkable durability and robustness of the system ensures that installations will endure over time while maintaining their visual appeal.
KITCHENS
For many people, kitchens are the heart of the home, where people gather, cook, and enjoy time together.
We understand your customers want their kitchens to reflect their style, taste, and needs. Whether they prefer a classic, timeless look or a modern, innovative design, our products offer style, quality, durability, and beauty. Selva Pro systems are formulated to offer ideal protection to kitchen wooden surfaces, from moisture, heat, and wear. The range of colors and finishes can help enhance the beauty of natural wood and enable different creative styles.
We understand your customers want their kitchens to reflect their style, taste, and needs. Whether they prefer a classic, timeless look or a modern, innovative design, our products offer style, quality, durability, and beauty. Selva Pro systems are formulated to offer ideal protection to kitchen wooden surfaces, from moisture, heat, and wear. The range of colors and finishes can help enhance the beauty of natural wood and enable different creative styles.
BATHROOMS
A place to relax, refresh, and rejuvenate.
Wood elements in bathrooms add warmth, elegance, and personality. They bring a touch of luxury many customers are increasingly demanding in restroom spaces. Selva Pro systems protect bathroom wood surfaces from moisture and humidity, while offering a wide range
Wood elements in bathrooms add warmth, elegance, and personality. They bring a touch of luxury many customers are increasingly demanding in restroom spaces. Selva Pro systems protect bathroom wood surfaces from moisture and humidity, while offering a wide range
SPECIALITY
Wood coatings are essential for enhancing the durability, aesthetics, and functionality of diverse products, including musical instruments, pool cues, hockey sticks, and yacht interiors.
WORLD OF COLOR
Our expert in-house design team delivers creative color solutions to meet the needs of today’s constantly evolving market. Our palettes inspire our customers to find the perfect product for their projects.
As a part of AkzoNobel, a world leader in color, we’re also able to draw on the research, expertise and inspiration of the company’s Global Aesthetic Centre, which has been carrying out color research for over 30 years. Its ColourFutures initiative lays the foundation for AkzoNobel’s annual color of the year selection and supporting palettes.
As a part of AkzoNobel, a world leader in color, we’re also able to draw on the research, expertise and inspiration of the company’s Global Aesthetic Centre, which has been carrying out color research for over 30 years. Its ColourFutures initiative lays the foundation for AkzoNobel’s annual color of the year selection and supporting palettes.
EXPLORE THE RANGE
Our comprehensive products work together, delivering a total solution
for your high-quality coatings system requirements.
SELVA PRO CHIARO
CLEAR 2K POLYURETHANE SYSTEM
High-build, high-solids clear system that offers robust protection for wood against wear and moisture. Ideal for areas such as kitchens and bathrooms, it’s durable yet soft to touch. The formaldehyde-free formula has minimal odor and comes in various sheens. Both Chiaro and Bianco use the same hardener, with a consistent 2:1 mix ratio for minimal complexity.
2K polyurethane sealer
2K polyurethane topcoat
2K polyurethane high gloss topcoat
SELVA PRO BIANCO
PIGMENTED 2K POLYURETHANE SYSTEM
High-build, high-solids pigmented system that offers robust protection for wood against wear and moisture. Ideal for areas such as kitchens and bathrooms, it’s durable yet soft to touch. The formaldehyde-free formula has minimal odor and comes in a wide variety of sheens. Offering unlimited color opportunities and excellent tinting* stability (especially with lower sheen finishes), both Bianco and Chiaro use the same hardener, with a consistent 2:1 mix ratio for minimal complexity.
*Tinting requires neutral base.
*Tinting requires neutral base.
2K polyurethane primer
2K polyurethane HH primer
2K polyurethane primer
2K polyurethane topcoat
2K polyurethane topcoat
2K polyurethane high gloss topcoat
SELVA PRO ACRILICO
2K ACRYLIC SYSTEM
Smooth formulation enhances wood grain, particularly on expressive and/or high-quality wood-types. Includes ‘Naturale’, a modern dead flat finish to provide a contemporary touch of luxury. It’s durable, chemical-resistant, and preserves wood color and clarity. Offering unlimited color opportunities and excellent tinting* stability (especially with lower sheen finishes), only one hardener is needed, with a consistent 10:1 mix ratio for minimal complexity.
*Tinting requires neutral base. Naturale cannot be tinted.
*Tinting requires neutral base. Naturale cannot be tinted.
2K acrylic sealer
2K acrylic topcoat
2K acrylic topcoat
2K acrylic topcoat
2K acrylic topcoat for dead flat finish
