New Selva ProCOLOR OF THE YEAR 2027
Soulful Sage™ offers a fresh direction for finished wood products.
COLORS OF THE YEAR 2027
Soulful Sage™ offers a fresh direction for finished wood products.
Chemcraft brings a lighter mood to industrial wood finishing with AkzoNobel’s 2027 Color of the Year.
Chemcraft is helping furniture manufacturers, cabinet makers and industrial finishers bring AkzoNobel’s 2027 Color of the Year, Soulful Sage™ into their next production and design projects. The soft, silvery green brings a gentle lift to any space, making it feel lighter, calmer and more inviting.
“Our 2027 Color of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer customers a way to create lighter environment so people can feel that weight lifted off their shoulders.”
Sitting at the heart of three carefully curated color stories, Soulful Sage™ perfectly captures the mood for 2027, according to the results of AkzoNobel’s extensive annual trend research.
The color offers a versatile starting point, while the accompanying color stories - Glow, Light and Lift - provide additional routes for developing creative palettes. Glow is focused on earth tones to create a warm space. Light combines quiet, pale tones and darker shades for more of a healing space, while Lift features positive tones that evoke the joy of an inspiring space.
All the colors in the collection have been designed to light up the senses in a wide range of applications. The palettes can be explored across a range of industrial wood-finishing projects. The final result can be shaped through the choice of coating system, sheen, opacity and application method, allowing businesses to balance the desired finish with the requirements of the product and process.
“As customers look for new ways to differentiate their products, color can create an immediate connection between a design idea and the finished piece,” Henri Bijsterbosch, Color Product Marketing Manager for AkzoNobel’s Industrial Coatings business says.
“Our 2027 collection gives wood-finishing professionals a new direction, with Chemcraft and its distributor partners on hand to help make it achievable.”
AkzoNobel’s Global Aesthetic Center has been translating trends into desirable colors for many years. Its annual ColourFutures™ trend forecast meeting brings together in-house experts, international architects, designers and journalists to share insights into how our reactions to the world around us impact our color choices.
Professional wood finishers can explore the 2027 Color of the Year collection and discuss their color and coating requirements with a Chemcraft distributor.
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Our extensive wood coatings expertise covers all technologies. From pre-catalyzed to waterborne, nitrocellulose to polyurethane, we deliver a wide range of top-performing products for your business.
View our ranges
Our extensive wood coatings expertise covers all technologies. From pre-catalyzed to waterborne, nitrocellulose to polyurethane, we deliver a wide range of top-performing products for your business.
